Would you hire a qualified electrician to fix a leak? 7 benefits of working with an agency with a Google Certified & Google Partnered team
As you shape your digital marketing plan, you start looking at the various methods that are available to your business. One of the most popular methods is pay-per-click (PPC) advertising. This is a method that utilizes Google Ads to help you run paid advertising campaigns to reach your target audience.
PPC enables you to be TOP of the page!
1. Google Partners are experts:
When you invest money into a website, being at the TOP of Google is critical. Ensure you work with a company that will bring you the best results, you want to get the most out of your money and produce the best organic & paid results.
A Google Partner company will help you create the most Google compliant website & produce the best Google PPC campaign. They have experience with Google Ads and have staff that is highly trained to work with Google Ads. You’re partnering with an agency that knows the ins and outs of Google & Google Ads.
You want to work with a company that knows more than just the standard terms. It is important to partner with a company that has a vast knowledge of Google because it will help you maximise your website & PPC campaign.
Companies that are Google Partners know Google/Google Ads well and can produce a campaign that works for your business.
2. Google Partners stay up to date with the latest Google & PPC information:
The digital world is constantly evolving and changing. It is important to stay on top of these changes to make the most of your website’s digital marketing plan. You want to use the latest methods, so you can get the most out of your campaign.
When you’re working with a Google Partner agency, you’re working with a company that is up to date on all the latest changes. Google requires their Partners to constantly learn the changes. These companies are required to take recertification exams to ensure that they are well versed in the latest changes.
Google helps these companies by providing them with training, so you can feel confident that the information is coming directly from the source. A company needs to be on top of the changes to provide you with the best campaign. Google makes sure that it happens.
If a company does update on training, they aren’t a Google Partner anymore. It is required that Partners are constantly learning and staying up-to-date.
By choosing a Google Partner company, you are working with a company that is the most up-to-date on changes with Google & Google Ads.
3. Google Partners practice what they preach:
One of the most important things to look for in a company is that they practice what they preach. If a company is going to sell you on the great features of something like search engine optimization (SEO) or PPC, you want to see that they are using those methods for their own business.
When you work with a Google Partner agency, you can guarantee that they are using PPC for their own business. They need to constantly practice using PPC to come up with new and innovative ways to improve their clients’ PPC campaigns. Google requires these companies to practice and test out new methods to keep up with the changes.
Google Partners are constantly creating PPC ads and using different keywords to see which keywords work best. They are constantly experimenting to figure out how to craft better PPC campaigns for their clients.
This ensures that you are working with a company that has the most experience. They will provide you with the best campaign for your business.
4. Google Partners can help you quickly:
When you are maintaining your website or running a campaign, issues can come up. Your site or ad could be attacked by malware, which halts your site/campaign from running. Any number of issues can come up that negatively impact your site/campaign.
A Premier Google Partner has a dedicated Google agency team that they can contact. If your site/campaign is running and is attacked by malware, it can cost your business time and money. It would take days for you to fix the issue on your own.
With a Premier Partner, they can take care of your issue quickly. It saves your business time and money because they have a direct line to Google. This makes a Premier Partner a great option for your business.
5. Google Partners provide great service:
Google ensures that Google Partner companies provide great service. To remain a partner, companies need to maintain Google standards. They need to continually provide excellent service for their clients.
When you work with a Google Partner, they will provide you with the highest level of service. It is important that you partner with a company that will provide you with exceptional service. If you’re going to invest the money in a company, you want to choose one that will provide you with excellent service.
6. Google Partners have access to beta features:
Google has numerous features that they test out before they let the public have access to them. These features are typically the latest updates to Google’s Google Ads system.
When you work with a Google Partner agency, you have access to those beta features. Google Partners can integrate the beta features into your plan. This helps you get a leg up on the competition.
They have exclusive access to these features, so marketing companies that aren’t Google Partners won’t have access to them. It is important to use a marketing company that is a Partner because you can have access to these important beta features.
7. Google Partners work directly with Google:
The best thing about a Google Partner is that they work directly with Google. Your PPC ads are operated through Google’s platform. They are one of the top search engine platforms that users use to conduct searches.
It is difficult for your individual business to build a direct connection with Google. If you run into issues or need help, it can be challenging to get in touch with someone from Google. There are hundreds of thousands of other businesses that are trying to get in contact with Google too, which makes it difficult for your business to establish that connection.
When you use a Google Partner company, you have a direct line of communication with Google. Google provides these companies with their own team, so they always have someone to contact. These companies speak to Google directly to address numerous types of topics.
You can have your Google Partner contact about optimizing your account or relevant insights. As issues or concerns arise, you can guarantee that you have a direct line to solve them.
Since they work directly with Google, all of their training comes from Google. As stated previously, Google provides Partners with training sessions to help them improve their Google Ads campaigns. These companies are constantly trained on the latest features and how to use them.
Google Partners get their information, training, and certification directly from Google. This means that you will get a far better Google Ads campaign because they are obtaining and applying the knowledge straight from that platform that hosts your PPC ad.
By utilising a Google Partner company, you will get a great campaign that will bring results for your business.